Within a DigiPak there are a few conventions the designer follows. The first is more for legal reasons than a design decision, but it can influence design.
Within a DigiPak there are a few conventions the designer follows. The first is more for legal reasons than a design decision, but it can influence design. Here on The Kook's album the barcode and legal information almost blends in. So you don't even notice
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Track listings Somewhere on all DigiPaks you will find the track listings for the album. This is convention because the consumer needs to be able to identify what they are buying. Also, some people will buy an album based on the songs that are on it, like popular songs or songs they particularly like.
Lyrics
This doesn’t appear on all DigiPaks however, it is a convention. Having lyrics on a digipak is there so the consumer can sing along with the songs that the artist has written. It’s a nice touch because singing along to your favourite song can help you enjoy an album even more.
Link to website
A popular addition is the link to the artists website. This can open up renvue possiblilities from merchandise but it also encourages you to continue researching the artist.
Band/artist images
An artist image is what sells the album. This is why it’s a huge convention that they take up most of, if not all, of the images on the page
Message and thank you from the artist
A thank you message from the artist is a convention, but it doesn’t occur on every album.
It’s basically the last word from the artist, thanking you for buying the album. It helps you connect to the artist.
