November 11th - Questionnaire and Focus Group

In order to get a good overview of what our audience wants from a music video and an album cover we asked 107 people aged 15-45 to fill out a questionnaire, including questions like, What music they enjoy, what they look for in an album cover, and their favoured website theme from a who few different ones we chose.
On top of this, we asked them what they imagined the video for the song would look like.

We had a few ideas of tribal drums and a few who shared our vision of insanity.


Here is an example of an answered questionnaire.

Thanks Will.

From these statistics we drew that our target audience will definitely be 15-24 as they enjoyed the song the most. The idea of drug based antics always intrigued us, but due to the age range and how inappropriate it would be, we opted for the madness option. We also liked the idea of running and believe that the SnorriCam will come in handy!